Unsolicited Electronic Messages Ordinance
The Unsolicited Electronic Messages Ordinance ("the UEMO") has fully commenced on 22 December 2007. Now, senders of commercial electronic messages are required:
In addition, the UEMO also prohibits:
FAQ
Q: What is the aim of UEMO (Unsolicited Electronic Messages Ordinance)?
A: The UEMO is aimed for regulating the sending of electronic messages that have a commercial purpose.
Q: Which kind of message will be subject to regulation?
A: The UEMO will cover any messages with a purpose of promoting and advertising, including pre-recorded voice messages, SMS, faxes and emails sent to a Hong Kong telephone number or received in Hong Kong.
Q: Is it necessary to offer a way for recipients to unsubscribe from receiving future messages?
A: Yes. Fail to do so will be subjected to prosecution.
Q: How can the tools provided by WeB help me with UEMO?
A:
(a.1)We provide you with the "Unsubscribe facility" that you can easily insertt to your promotion emails.
(a.2) We record the unsubscribe requests from your customers and keep and update them in the "Unsubscribe list".